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Maximize Your Communications Budget with Evergreen Strategies

Written By Kautsar R.Aritona on 2/15/2013 | 9:24 AM

In order to grow your brand and be relevant in an ever-changing marketplace, evolving your communications strategy is key. "Having a diversified communications budget is as important as having a balanced portfolio," said BrandExtract Chairman and COO Jonathan Fisher.
But thanks to evergreen marketing methods, you can reduce your budget without compromising reach or profitability.
Evergreen marketing is content that lives on the web with no expiration. Social media profiles, blogs, corporate websites, tagging, Flickr, LinkedIn and videos are all examples of this. The reason evergreen marketing is so powerful is because it's compounding - it continues generating return, lives forever online and usually requires a nominal, one-time investment.

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References from Acarre Community Media
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