While most companies recognize the importance of metrics to measure
and manage marketing performance, they often don't have the right
formulas in place to get accurate results.
Twentieth century retail magnate and marketing pioneer John Wanamaker may have said it best when he claimed, "Half of the money I spend on advertising is wasted; the trouble is, I don't know which half."
And now, one hundred years later, this startling assertion still rings true for many of today's companies. They lose money each year due to misaligned investment budgets derived from inaccurate marketing metrics.
"We frequently find that companies either aren't asking the right questions or aren't looking at the right things when trying to determine the effectiveness of their marketing activities," said BrandExtract Chairman and COO Jonathan Fisher.
Imagine, for example, that you hosted an enrollment event. You stayed within budget and attracted 25% more prospective students than last year. Is that enough to gauge whether it was a success?
For more read information please visit us Brandextract
References from Acarre Community Media
Twentieth century retail magnate and marketing pioneer John Wanamaker may have said it best when he claimed, "Half of the money I spend on advertising is wasted; the trouble is, I don't know which half."
And now, one hundred years later, this startling assertion still rings true for many of today's companies. They lose money each year due to misaligned investment budgets derived from inaccurate marketing metrics.
"We frequently find that companies either aren't asking the right questions or aren't looking at the right things when trying to determine the effectiveness of their marketing activities," said BrandExtract Chairman and COO Jonathan Fisher.
Imagine, for example, that you hosted an enrollment event. You stayed within budget and attracted 25% more prospective students than last year. Is that enough to gauge whether it was a success?
For more read information please visit us Brandextract
References from Acarre Community Media
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