Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

With consumers migrating to mobile devices to view video content, mobile video marketing has become a necessary component for video communications. First and foremost, video content needs to be optimized for the mobile environment. Also, since viewers access mobile video across different devices, the screen size needs to be considered. By now you—marketer, brand manager, PR practitioner, executive—have figured out that in this new, content-driven, multichannel environment your brand is now, among other things, a content publisher.

You've also likely figured out how important and effective video as a medium can be for engaging consumers and bringing them into your sales funnel. And just when you had the whole YouTube video, Web surfing thing figured out, the ground beneath your marketing strategy shifted.

One trend is moving faster than most: Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century.

With more than half of US consumers using smartphones, the time to plan your mobile content strategy is now. Here are seven steps to get started.

Further more information at Marketingprofs

By Frank Sinton

Feedback Acarre Community Media