Execute Your Video Content Strategy in 8 Steps

When deploying a content strategy for B2B video marketing, the goal is to maximize viewer impact measured through analyzing a campaign's ROI. One video per message generally works the best. Selecting the correct distribution channels is also a key factor. With B2B video communications campaigns, it is important to consider resources beyond the YouTube video sharing site (since many organizations block direct access to YouTube). In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy.

In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization.

Step 1: Execution

Now that you’ve completed the planning stages for your video content campaign, including defining the objectives, target market, video style, length, and tone, it’s time you got the ball rolling and produced your first video. But what steps do you need to take?

The first thing you do is take your overall campaign and break it down into single, discrete messages, and hold yourself to one per video, where possible.

For more to review this post, please visit ContentMarketing

By Mark Walker

Repost Acarre Community Media