The best way to achieve search engine dominance is by focusing on keyword
research. As a search engine optimization consultant, I’ve worked
with hundreds of companies that miss this very important step. Achieving
top search engine rankings is largely based on the competitiveness of
the keyword phrase you are trying to optimize for. If your competitor
is in the top spot with a well entrenched web site, then your chances
of out ranking him may be limited.
In addition to focusing on a keyword phrase that doesn’t have
strong competition, you need to find terms that are frequently searched
on. I recently finished a consulting assignment for a foundation trying
to optimize their website. They had top rankings for a keyword term that
seemed to be somewhat desirable. However, keyword research proved that
the term received less than 100 searches per month. As a result, top rankings
for this keyword phrase were nearly meaningless.
Once you have found a keyword phrase that isn’t too competitive
and receives an adequate number of monthly searches, the next step is
to thoroughly check out your competition. Google the keyword phrases you
want to optimize for a run a back link check on the top three ranked web
sites. This indicates the strength of those web sites relative to their
search engine ranking. The more links, the more difficult it will be to
rank higher than they do without some type of sustained link building
campaign.
After doing your keyword research and confirming your choice of keywords
and keyword phrases, it’s time to focus on improving your web pages
around the keywords you’ve selected. Enhance your meta tags, titles,
and web copy to include your keyword phrases. This helps to tell the search
engines what your web site is about so it can rank your site appropriately.
In addition to the on page factors, Google weighs off page factors to
determine web site ranking.
Off page optimization requires a sustained effort that uses new content
and additional links from third party websites. The most effective strategies
are the most basic. Begin with a link building plan. Focus on article
directories, web site directories, blogs, social bookmarking sites, and
other resources where you can establish in bound links.
Your plan should include daily, weekly and monthly tasks that can attract
links from authority websites consistently over time. Your goal should
not be to generate thousands of inbound links quickly because Google will
penalize your website. Rather, focus on steady link building.
If you want to improve your organic search engine ranking, begin with
keyword research. By selecting the right keywords, you’ll be able
to optimize your website more quickly than your competitors. After choosing
the right keywords, focus on integrating your chosen keywords into your
web site. Then you’re ready for link building and other off page
optimization tactics that significantly improve rankings.
Michael Fleischner is an SEO consultant and author of
SEO Made Simple,
revealing strategies guaranteed to improve search engine rankings. Learn
more about Michael's hands-on
SEO
training program, Internet
Marketing Forum, and
SEO
consulting at MarketingScoop.com or contact him via the Marketing
Blog at
marketing-expert
Editor : Acarre Community Media Team
Author :Michael Fleischner
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