Starbucks
products always have been associated with a prestigious name. With
Starbucks high quality of products, delicious tastes, friendly
atmosphere, consumers want to pay a high price for its products.
Starbucks widens its product line with the new Frappuccino tastes and
thus, it meets here its contestants like Jamba Juice.
Therefore, to
occupy a position in the consumers' heads as a high quality brand,
Starbucks should widen its position via nutritional products. This
effect can be gained by decreasing the calories or by adding fresh fruit
to the product. With the increase of the product's nutritional and
taste, their product quality will increase as well. Proposing a more
quality product for the same price will raise sales and make the company
more competitive.
Starbucks has
played a significant role in creating the USA
Specialty coffee market. Nowadays, it has a unique value proposition that goes far than products
and services. Starbucks executive staff believes that the organization
should actually give a definite number of services. All this should be
added to a satisfying coffee experience that combines premium coffee
drinks such as cappuccino, cafe latte, espresso macchiato with great
consumer service and an inviting, sociable atmosphere that makes people
feel comfortable. This strategy involves not only what the coffee
consumers drink, the way they communicate with shop assistants, and the
atmosphere they are covered with. The coffee aromas in the air,
background music, and other strategies are also included of shops'
organization.
Starbucks is known for providing high quality products and services. Consumers have enjoyed the services they have at Starbucks. Nowadays those people who look for a high quality non-coffee drink can find it in Starbucks line of products. By producing new summer drinks, Starbucks will add an entirely new part of consumers to its clients. One should look at the sales benefits for the summer drinks. It is important as some of the present consumers will want to taste and begin consuming the new drinks. In the end, the widening of the product line is a right step because of the ease of adoption to Starbucks reputation for quality as well as the low cost of products.
Starbucks is known for providing high quality products and services. Consumers have enjoyed the services they have at Starbucks. Nowadays those people who look for a high quality non-coffee drink can find it in Starbucks line of products. By producing new summer drinks, Starbucks will add an entirely new part of consumers to its clients. One should look at the sales benefits for the summer drinks. It is important as some of the present consumers will want to taste and begin consuming the new drinks. In the end, the widening of the product line is a right step because of the ease of adoption to Starbucks reputation for quality as well as the low cost of products.
The first
contestant to the new summer drinks is Jamba Juice. Starbucks summer
drinks have significantly lower prices. In addition to low price, the
gained profits for consuming a Starbucks drink are quite high for most
consumers. Thus, if a consumer conducts a comparative analysis and
divides gained profits by the price, the outcoming value for the
consumer is rather high.
The price of the summer drinks is comparatively
lower than it contestants have. Nevertheless, while consumers adopt the
product, they may taste other products and so, the price will increase
appreciably with time. The balancing strategy is to make the price of
the drink low enough to gain the profit and preserve Starbucks'
prestigious image.
By Olivia Hunt
Repost by Acarre Media Community
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