Brand Characteristics
A good brand name should possess the following characteristics :
1 Able to be protected under trademark law
2 Easy to pronounce
3 Easy to remember
4 Easy to recognize
5 Easy to translate into all languages in the markets where the brand will be used Attract attention
Suggest product benefits
Suggest the company or product image by :
Distinguishing the product's positioning, which is the relative competitive comparison the product occupies in a given market as perceived by the target market.
Being attractive and desirable by the consumer
Stand out amongst a group of other brands
This is by no means an exhaustive list, but certainly epitomises the essential criteria.
There are, in fact, many different types of brands each with their own recognisable features. They may be categorised as: Premium, Economy, Fighting, Corporate, Family, and Individual Brands, together with Brand Leveraging and Co-Branding.
By Peter Radford
Reprint : Acarre Community Media
A good brand name should possess the following characteristics :
1 Able to be protected under trademark law
2 Easy to pronounce
3 Easy to remember
4 Easy to recognize
5 Easy to translate into all languages in the markets where the brand will be used Attract attention
Suggest product benefits
Suggest the company or product image by :
Distinguishing the product's positioning, which is the relative competitive comparison the product occupies in a given market as perceived by the target market.
Being attractive and desirable by the consumer
Stand out amongst a group of other brands
This is by no means an exhaustive list, but certainly epitomises the essential criteria.
There are, in fact, many different types of brands each with their own recognisable features. They may be categorised as: Premium, Economy, Fighting, Corporate, Family, and Individual Brands, together with Brand Leveraging and Co-Branding.
By Peter Radford
Reprint : Acarre Community Media
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