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Instagram: 6 Content Tips for Small Businesses

Written By Kautsar R.Aritona on 7/20/2013 | 6:46 PM

Instagram, the popular photo-based social media platform, is not just for celebrities and tweens. It can help small businesses increase their exposure, and generate leads and sales.

Adding yet another social media channel to your marketing mix might seem daunting; you have to produce more unique content to provide real value for users. However, with Instagram, all you need is an iPhone or Android to get started. Instagram’s 100 million users and 4 billion photos make it a channel worth exploring. Here are six content keys for creating an effective Instagram presence.

1. Showcase Company Culture and History
2. Promote Sales, Offers, Events
3. Host a Contest
4. Provide Insider Access
5. Feature Your Fans and Advocates
6. Leverage the Power of Hashtags

Summary
Companies of all sizes can benefit from having an Instagram presence. With an iPhone or Android and a little time, you can be off and running. Test your content, find what resonates with your followers, and continually add new things to the mix. For more articles please at WebMarketing Today.

By Tina Kelly
Repost by Acarre Community Media
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