How to Generate Leads on your Website

 Importance of Lead Generation

A business’s website should do more than provide a basic company overview. It should entice visitors to provide their contact information, to become leads for the business. But how can small business websites do this? In this 30-minute webinar, we’ll offer proven lead-generation ideas to entice visitors to leave their contact info.

Generating Leads: Key Points

We’ll address the following key points.

• Learning from others.  We’ll review compelling lead-generation ideas from other small business websites, and we’ll suggest how to implement them on your website.
• Actual lead-generation results.  We’ll address lead-generation case studies from actual websites, citing data from each one, to help you develop your own strategies.
• Importance of content. It is frequently quality, helpful content that compels visitors to leave their names and email addresses.  We’ll show examples of effective, clear content.
• What’s the purpose? Many small businesses forget why prospects visit their websites in the first place. We’ll review the basics.
• Inexpensive tools. There are inexpensive or free lead-generation tools that any small business can implement on its website.  We’ll list the tools, and explain them.

Following the presentation, we will answer questions from attendees.
The live webinar will be held Wednesday, July 17, 2013 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time.

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About the Presenter

Kathleen Fealy is contributing editor for Web Marketing Today, president of KF Multimedia and Web, and a seasoned Internet marketer. An expert in web design, production, and search engine optimization — and a certified usability analyst — she helps small and medium-sized businesses obtain more web traffic and conversions.

About the Sponsor
Infusionsoft is a leading web-based provider of all-in-one sales and marketing software built for small businesses. Infusionsoft’s sales and marketing automation platform helps get more customers, grow sales, and save time. It is a small business customer-relationship manager, ecommerce platform, and email and social-marketing solution — all in one place.
 
 
Source : WebMarketing Today
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