Better yet, you need to focus on writing articles that attract (3), vastly unique readers with the same article. Here are the (3) target audiences of article marketing and how you can write good headlines for each of them:
Readers
Ultimately, these are the people who will decide (...while reading) whether they are interested enough in what you have to say to seek more information from you. You have to write a headline that will get readers to actually read your article. You want to get this target audience to read further into your article and pay attention to your message.
80% of readers will read your headline, but only 20% will make it to your article. How effectively your headline is written will decide the reader's next step.
Readers can see your article headline on social networking hangouts like Reddit and Digg. They may also see them as links in an e-mail or titles in a search result. If your headline doesn't appeal to them, you just won't get the audience, even if you have the best article or product in the world.
Search Engines
Yahoo, Google and other search engines agree that the page title is the most important indicator of the contents of the page. Coming in second place is the use of the heading tag – the (H1) tag. When your article is published, publishers have a tendency to make both the title and (H1) tag the same.
Having words in your article title that are important to those searching for information will increase your chances of showing up in search engine results. You want these keywords in the headline and (H1) tag. And as near the start as reasonable to still satisfy the other two audiences.
Publishers
One of the keys to article marketing is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on a thousand web sites in only a few weeks.
Publishers are the folks who determine if your article will end up on their site, newsletter, blog, etc. They want to know your article will bring in search engine users and also make their readers happy. But, if they can't find your article because the bad headline – you're out of luck.
It's safe to say that publishers can make or break an article's success. If you can satisfy both the needs of readers and search engines – you'll be on their good side.
"Writing Good Headlines: An Intro Guide"
This article's title was written specially to provide an example of meeting the needs of these (3) audiences. As you can see, the first three words of the article headline are optimized for Google - they are a combination of two highly sought phrases, and those words are the first words of the headline.
The first words also tell you what you can expect if you read the article. The last part captures your interest and draws you further in. It promises something of interest that will give you what you're hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article..." and so you keep reading, just as you did!
Now you'll be able to effectively write good article headlines that get noticed, get published, and (...most importantly) get traffic coming to your web site.
So, get out there, get writing, and cash in...
Source : Articlealley, Randall Helling
Readers
Ultimately, these are the people who will decide (...while reading) whether they are interested enough in what you have to say to seek more information from you. You have to write a headline that will get readers to actually read your article. You want to get this target audience to read further into your article and pay attention to your message.
80% of readers will read your headline, but only 20% will make it to your article. How effectively your headline is written will decide the reader's next step.
Readers can see your article headline on social networking hangouts like Reddit and Digg. They may also see them as links in an e-mail or titles in a search result. If your headline doesn't appeal to them, you just won't get the audience, even if you have the best article or product in the world.
Search Engines
Yahoo, Google and other search engines agree that the page title is the most important indicator of the contents of the page. Coming in second place is the use of the heading tag – the (H1) tag. When your article is published, publishers have a tendency to make both the title and (H1) tag the same.
Having words in your article title that are important to those searching for information will increase your chances of showing up in search engine results. You want these keywords in the headline and (H1) tag. And as near the start as reasonable to still satisfy the other two audiences.
Publishers
One of the keys to article marketing is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on a thousand web sites in only a few weeks.
Publishers are the folks who determine if your article will end up on their site, newsletter, blog, etc. They want to know your article will bring in search engine users and also make their readers happy. But, if they can't find your article because the bad headline – you're out of luck.
It's safe to say that publishers can make or break an article's success. If you can satisfy both the needs of readers and search engines – you'll be on their good side.
"Writing Good Headlines: An Intro Guide"
This article's title was written specially to provide an example of meeting the needs of these (3) audiences. As you can see, the first three words of the article headline are optimized for Google - they are a combination of two highly sought phrases, and those words are the first words of the headline.
The first words also tell you what you can expect if you read the article. The last part captures your interest and draws you further in. It promises something of interest that will give you what you're hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article..." and so you keep reading, just as you did!
Now you'll be able to effectively write good article headlines that get noticed, get published, and (...most importantly) get traffic coming to your web site.
So, get out there, get writing, and cash in...
Source : Articlealley, Randall Helling
Read more at http://www.articlealley.com/article_2207966_3.html?ktrack=kcplink
Post a Comment