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Home » , » Browser Wars, Internet Marketing Wars to scramble market part 1

Browser Wars, Internet Marketing Wars to scramble market part 1

Written By Kautsar R.Aritona on 11/22/2010 | 7:34 PM

The World Wide Web is an Internet-based hypertext system invented in the late 1980s and early 1990s by Tim Berners-Lee. Berners-Lee wrote the first web browser WorldWideWeb, later renamed Nexus, and released it for the NeXTstep platform in 1991.
By the end of 1992 other browsers had appeared, many of them based on the libwww library. These included Unix browsers such as Line Mode Browser, ViolaWWW, Erwise and MidasWWW, and MacWWW/Samba for the Mac. This created choice between browsers and hence the first real competition, especially on Unix.

The first browser war
By mid-1995 the World Wide Web had received a great deal of attention in popular culture and the mass media. Netscape Navigator was the most widely used web browser and Microsoft had licensed Mosaic to create Internet Explorer 1.0, which it had released as part of the Microsoft Windows 95 Plus! Pack in August.
Internet Explorer 2.0 was released as a free download three months later. Unlike Netscape Navigator it was available to all Windows users for free, even commercial companies. New versions of Netscape Navigator (later bundled with other applications and branded Netscape Communicator) and Internet Explorer were released at a rapid pace over the following few years.





Development was rapid and new features were routinely added, including Netscape's JavaScript (subsequently replicated by Microsoft's as JScript) and proprietary HTML tags such as the Blink and Marquee elements. The introduction of new features often took priority over bug fixes, resulting in unstable browsers, shaky web-standards compliance, frequent crashes and many security holes.

Internet Explorer began to approach feature parity with Netscape with version 3.0 (1996), which offered scripting support and the market's first commercial Cascading Style Sheets (CSS) implementation.
In October 1997 Internet Explorer 4.0 was released. The release party in San Francisco featured a ten-foot-tall letter "e" logo. Netscape employees showing up to work the following morning found the giant logo on their front lawn, with a sign attached that read "From the IE team ... We Love You". The Netscape employees promptly knocked it over and set a giant figure of their Mozilla dinosaur mascot atop it, holding a sign reading "Netscape 72, Microsoft 18" representing the market distribution.








Internet Explorer 4 changed the tides of the browser wars. It was integrated into Microsoft Windows, which IT professionals and industry critics considered technologically disadvantageous and an apparent exploitation of Microsoft's monopoly on the PC platform. Users were discouraged from using competing products because IE was "already there" on their PCs.

During these releases it was common for web designers to display 'best viewed in Netscape' or 'best viewed in Internet Explorer' logos. These images often identified a specific browser version and were commonly linked to a source from which the stated browser could be downloaded. These logos generally recognized the divergence between the standards supported by the browsers and signified which browser was used for testing the pages. In response, supporters of the principle that web sites should be compliant with World Wide Web Consortium standards and hence viewable with any browser started the "Viewable With Any Browser" campaign, which employed its own logo similar to the partisan ones.

Internet Explorer 5 &  6
Microsoft had three strong advantages in the browser wars.

One was resources: Netscape began with about 80% market share and a good deal of public goodwill, but as a relatively small company deriving the great bulk of its income from what was essentially a single product (Navigator and its derivatives), it was financially vulnerable. Netscape's total revenue never exceeded the interest income generated by Microsoft's cash on hand. Microsoft's vast resources allowed IE to remain free as the enormous revenues from Windows were used to fund its development and marketing. Netscape was commercial software for businesses but provided for free for home and education users; Internet Explorer was provided as free for Windows users, cutting off a significant revenue stream.

Another advantage was that Microsoft Windows had over 90% share of the desktop operating system market. IE was bundled with every copy of Windows; therefore Microsoft was able to dominate the market share easily as customers had IE as a default. In this time period, many new computer purchases were first computer purchases for home users or offices, and many of the users had never extensively used a web browser before, so had nothing to compare with and little motivation to consider alternatives; the great set of features they had gained in gaining access to the Internet and the World Wide Web at all made any modest differences in browser features or ergonomics pale in comparison.

The intended effect of these actions was to "cut off Netscape's air supply". These actions eventually led to the United States Microsoft antitrust case in 1998 which found that Microsoft had abused its monopoly on operating systems to unfairly dominate the market and eliminate competition. This, together with several bad business decisions on Netscape's part, led to Netscape's defeat by the end of 1998, after which the company was acquired by America Online for USD $4.2 billion. Internet Explorer became the new dominant browser, attaining a peak of about 96% of the web browser usage share during 2002, more than Netscape had at its peak.
The first browser war ended with Internet Explorer having no remaining serious competition for its market share. This also brought an end to the rapid innovation in web browsers; until 2006 there was only one new version of Internet Explorer since version 6.0 had been released in 2001. Internet Explorer 6.0 Service Pack 1 was developed as part of Windows XP SP1, and integrated into Windows Server 2003. Further enhancements were made to Internet Explorer in Windows XP SP2 (released in 2004), including a pop-up blocker and stronger default security settings against the installation of ActiveX controls. 

Source : Wikipedia, Microsoft, America Online, Google
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