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Chiropractor Marketing Tips Using Facebook by Matthew Loop

Written By Kautsar R.Aritona on 7/31/2010 | 11:24 AM

The site, which is free to join, has over 450 million members and many of those members are businesses. When implementing a chiropractor marketing campaign using Facebook, you should consider the following

Be Professional

Facebook is a fine place to connect with people and present your practice in a professional manner. As it relates to chiropractor marketing, when using Facebook don't fall prey to the tendency to get too personal and less professional on a site such as this one. You may end up with thousands of people joining your Facebook site. You will be judged.

Utilize the Site Regularly

Once you set up your Facebook site, you should be sure to post on it regularly. Information about your chiropractic practice, discussions concerning health, diet and trends and videos related to your practice should all be posted.

Use as Many Features as You Can

Along with going to it regularly be sure to utilize as many features as possible. Facebook is one site that generally will draw a lot of traffic and will help lift your search engine ranking. The more features you activate and use on a regular basis, the more traffic you'll get. This traffic can then become traffic to your website, some of which will result in new patients.

Be a Proponent of Good Health

Use Facebook in chiropractic marketing in a positive manner and become a vocal proponent for healthy living, good nutrition and physical fitness. Give people information that if followed will actually keep them away from your office.

Create Products for Non-Patients

If you use Facebook for chiropractic marketing and do it correctly by providing information and content that anyone concerned with good health can use, then you may find yourself with many subscribers who are not in your geographic region. These people may never be one of your patients, but they may very well purchase a written, video or audio product from you. As you develop a presence on the Internet using social networking sites such as Facebook, you should also be creating products related to your practice that anyone might purchase.

Useful Tool

Facebook can be an immensely useful chiropractic marketing tool. Because the site has millions of members, you can easily find patients on the site who are already Facebook members and invite them to join your Facebook group. As potential patients visit your website or other links that you have on the Internet, you'll be able to give them a chance to join your Facebook group. If you have not started using Facebook in your marketing efforts, you should do so immediately.

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